OraSure Technologies, Inc. is a company that develops products for optimizing biological sample collection. The Business Development Support Specialist will provide critical support to Business Development Managers by focusing on lead generation, market research, and assisting with new product launches.
Responsibilities
- Research and identify potential clients using various tools and platforms (e.g., LinkedIn, Salesforce, industry databases)
- Build and maintain targeted lead lists for outreach campaigns
- Initiate contact with prospects via cold calls, emails, and social media
- Qualify leads and nurture them until they are ready for hand-off to BDMs or Account Managers
- Track outreach activities and results in CRM system
- Conduct market research to identify new business opportunities and emerging trends
- Support BDMs in analyzing underperforming segments and recommending strategies for improvement
- Assist in gathering competitive intelligence and customer feedback
- Coordinate with cross-functional teams (Product Management, Marketing, R&D) to support go-to-market activities
- Help organize prototype orders, collect customer feedback, and document insights for product development
- Participate in product and sales training sessions to build technical knowledge
- Respond to inbound inquiries and route qualified leads to the appropriate sales team member
- Maintain accurate records of all interactions and lead status in CRM
- Support event and conference logistics as needed
- Prepare regular reports on lead generation activities, pipeline status, and campaign outcomes
- Collaborate with BDMs to develop tailored pitches and proposals
- Participate in team meetings to share insights and best practices
Skills
- Bachelor's degree in Business, Marketing, Life Sciences, or related field (or equivalent experience)
- 1–2 years of experience in sales, lead generation, or business development preferred (internships or co-op experience welcome)
- Strong research and analytical skills; ability to filter and prioritize critical information
- Excellent verbal and written communication skills
- Comfortable with phone, email, and live chat outreach
- Proficient in Microsoft Office Suite and CRM platforms (Salesforce experience is an asset)
- Ability to work independently and as part of a team
- High level of integrity, initiative, and commitment to building a successful company
- Experience in life sciences, biotechnology, or related industries
- Familiarity with virtual meeting tools (Teams, Zoom)
- Willingness to travel occasionally for client meetings or industry events
Benefits
- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
- Disability and Life Insurance Benefits
- RRSP plan with company-matching contributions
- Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
- Maternity Leave and Parental Leave Coverage
- Adoption benefit for parents adopting a child
- Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Annual Fitness Reimbursement
- Job-related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
Company Overview
OraSure Technologies, Inc. transforms health through actionable insight and powers the shift that connects people to healthcare wherever they are. It was founded in 1987, and is headquartered in Bethlehem, Pennsylvania, USA, with a workforce of 501-1000 employees. Its website is http://orasure.com.
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