Dentsu is a leading global marketing services company, and they are seeking a Senior Associate to support Manager/Sr. Managers in executing media campaigns across their portfolio of agencies. The role involves delivering media programs, refining understanding of the digital media ecosystem, and managing client deliverables and campaign optimizations.
Responsibilities
- Deliver media programs that exceed client objectives leveraging technology & human-powered AI
- Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
- Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
- Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
- Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
- Coordinate hand-offs between media team and ad operations team during trafficking process
- Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
- Troubleshoot basic campaign delivery and performance issues independently
- Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
- Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
- Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval
Skills
- Bachelor's degree or 1-2 years' experience within the digital and programmatic industry
- Strong knowledge of media math formulas and concepts
- Knowledge of basic financial principles, such as revenue and profit
- Excellent verbal and written communications
- Collaboration mindset
- Strong attention to detail
- Proactive work ethic
- Ability to prioritize multiple tasks
- Solutions orientated with strong critical thinking abilities
- Strong analytical thinking and mathematical skills
- Comfortable with analysis and data
- Experience working with business applications; MS Office Suite desired
- Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc…
- Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Company Overview
We are dentsu. It was founded in 1968, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is https://www.dentsu.com.
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