Roblox is a platform that empowers a global community to create immersive digital experiences. As a Product Designer - Game UI & Asset System, you will collaborate with internal teams and external creators to design and optimize user interfaces and experiences for game titles, focusing on monetization features and player journeys.
Responsibilities
- Build and maintain a comprehensive asset library / UI design system (in Figma) to enable rapid mock-ups and iterations across titles
- Collaborate with internal teams and external creators to build wireframes and high-fidelity mocks for priority game titles
- Create player journey maps for core titles: identify entry points, flows, ad placements, rewarded video integration points, UI touch-points, and UX handoffs
- Own and evolve the UI Best-Practices Guide, aligned with genre playbooks, future iterations of core game UI, and monetization components
- Identify opportunities for design optimizations or A/B tests in top titles; deliver design versions ready for implementation
- Develop an interactive placement almanac / benchmark tool, which allows the team to catalog, compare, and reference placement designs (UI-ad placements, rewarded video flows, interstitials, etc.) across titles
- Act as a design partner, contributing to cross-functional discussions (product, engineering, live-ops, developer relations) to ensure design systems are scalable and developer-friendly
Skills
- Minimum 1 year of UI/UX design experience—ideally in gaming, live service titles, or ad/monetization-driven flows
- Proven experience creating design systems or asset libraries (Figma strongly preferred)
- Strong skills in both wireframing (low-fidelity) and high-fidelity mock design
- Experience mapping player journeys, flows, and UI touch-points across game experiences
- Excellent visual design sense: layout, typography, spacing, iconography, consistency across platforms/devices
- Ability to translate business, product and data needs into design solutions
- Comfortable working in an agile, fast-moving environment, balancing multiple titles and priorities
- Strong communication skills, able to collaborate with product, engineering, monetization, and developer teams
- Experience with ad monetization, rewarded video placement design, game live-ops UI, or developer-tools UI
Company Overview
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play. It was founded in 2004, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://corp.roblox.com.Company H1B Sponsorship
Roblox has a track record of offering H1B sponsorships, with 240 in 2025, 111 in 2024, 139 in 2023, 153 in 2022, 91 in 2021, 92 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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