Lead Digital Storyteller: Drive National Geographic's Digital Vision Forward
**Rewritten Job Description:**
Join the National Geographic team as a Lead Digital Storyteller and shape the future of digital storytelling! This exciting opportunity is a fully remote position, offering a competitive salary and a chance to work with a talented team of editors and creatives. If you're a visionary leader with a passion for digital storytelling, we want to hear from you!
As a Lead Digital Storyteller, you'll be responsible for driving National Geographic's digital vision forward by managing a team of editors, creating and executing content strategies, and collaborating with cross-functional teams to deliver high-impact stories. You'll be the driving force behind National Geographic's digital storytelling, using data and experimentation to test new concepts and formats.
Key Responsibilities:
- Manage a team of editors, including hiring, coaching, and performance management
- Align content and promotion strategies with the Executive Editor of Digital, collaborating with teams across the company
- Run regular digital editorial pitch meetings, making decisions on story assignments and pitches
- Approve, reframe, or kill story pitches as needed, deciding paywall status and weekly publishing cadence
- Instruct and set expectations for story framing and length, using data and experimentation to test new concepts
- Advise on headlines and help editors craft compelling headlines, testing them as needed
- Collaborate with the digital photo manager, graphics team, and interactive storytelling team to plan and publish engaging content
- Attend weekly leadership meetings to report on upcoming content and contribute to business objectives
- Meet with PR and Marketing teams to strategize creative solutions and reshape print-first stories
- Identify digital-first story packages with potential for synergy and franchising
- Work closely with the Director of Integrated Storytelling to conceptualize digital content for synergy priority needs
- Report on daily trends and execute digital publishing strategically
- Collaborate with the Digital Engagement Team to build and oversee the editorial Search strategy
- Regularly collaborate with the Social team on digital content ideation and execute bigger digital projects
- Hold monthly data meetings with the editorial team to report on performance and strategies
- Meet weekly with direct reports to provide feedback on performance and output
Required Qualifications & Skills:
- 8+ years of editorial experience in digital publishing, including management and supervisory responsibility
- Strong background in writing, editing, and digital operations, with a broad knowledge of search engine optimization
- Future-forward digital manager with superior conceptual editing skills and big-picture digital strategy
- Ability to write digitally optimized headlines and text
- Highly developed ability to recognize and create story ideas, including ideas with major visual and multimedia components
- Unflappability and a cheerful attitude under publishing pressures
- Ability to work cooperatively with a variety of personalities
Preferred Qualifications:
- Keen sense of the competitive media landscape, tried tactics, and industry trends
- Ability to help with recruiting and retaining talent
- Understanding of priorities and demands of a large umbrella company, such as The Walt Disney Company
- Patient and effective working style with multiple divisions and external partners
Education:
- Bachelor's degree with concentrated studies in journalism, digital media, or communication
Compensation:
- Hiring range: $163,500 to $219,200 per year
- Base pay may vary depending on internal equity, geographic region, job-related knowledge, skills, and experience
- Bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits
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