[Remote] Senior Data Analyst (Marketing Experience)

Note: The job is a remote job and is open to candidates in USA. Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data by owning client delivery end-to-end, designing and maintaining dashboards, ensuring data quality, and delivering actionable reporting. Responsibilities • Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights • Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup • Design and maintain data models that consolidate data from multiple marketing platforms and sources • Map and document data flows across complex, multi-source schemas • Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly • Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations • Manage and enhance data transformations with dbt • Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness • Use Git for version control and collaboration Skills • Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all • 3+ years of SQL experience • Proficiency with AI tools and ability to integrate them into daily workflows • Experience working with multiple marketing data sources simultaneously (ad platforms, CRM, web analytics, etc.) • Understanding of data modeling principles (star schema, dimensional modeling) • Understanding of ELT/ETL concepts and debugging data transformation logic • English C1 level with excellent written and verbal communication • Ability to communicate directly with clients and stakeholders • Takes ownership and responsibility for their work and results • Can present their work and insights confidently to clients • Consistently checks their own work for quality, accuracy, and completeness before delivery • Strong analytical skills, proactive problem-solving, and close attention to detail • Comfortable with ambiguity and able to drive clarity with clients and internal teams • Hands-on experience with QA/UAT processes • Knowledge of Google Analytics (for business understanding) • Knowledge of Google Analytics Data Streams • Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.) • Understanding of Marketing Mix Modeling (MMM) concepts • Dbt experience in analytics workflows • Python or other scripting language for data analysis and automation • Experience with data quality frameworks or data observability tools • Familiarity with marketing attribution models Benefits • Medical and dental benefits • 401K plan • Unlimited PTO • Paid holidays • Professional development reimbursement Company Overview • Improvado is an advanced marketing analytics tool for data-driven marketing teams functioning within major companies. It was founded in 2015, and is headquartered in San Diego, California, USA, with a workforce of 51-200 employees. Its website is https://improvado.io/.