Note: The job is a remote job and is open to candidates in USA. The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Direct Response Marketing Copywriter who will inspire members and prospects to take action towards financial independence through compelling copy that generates responses.
Responsibilities
- Developing Big Ideas for our marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation
- Generating fresh concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from first draft through launch-ready execution
- Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing
- Testing new variations on control creative to keep it performing at maximum levels. Relentlessly
- Proactively identifying opportunities throughout the funnel (email, ads, landing pages, order pages, upsells, etc.) and taking action to improve conversion and member experience
- Researching individual stocks, macro-economic and country related themes, and consumer trends, and investor psychology
- Using performance learnings and feedback loops to improve current and future campaigns
- Contributing to the creative needs of multiple channels including Video Sales Letters, emails, display ads, text placements, landing pages, order pages, microsites... and others we haven’t thought of yet because you don’t work here yet
Skills
- Evidence of persuasive writing ability
- Comfortable using AI tools to accelerate and enhance copywriting
- Ability to research and write about topics previously unknown
- Empathetic understanding of what motivates others
- Performance-focused and motivated by results
- Data fluent and able to interpret performance signals
- Proactive in finding opportunities
- Enjoy working as part of a team
Benefits
- Flexible, remote work environment
- No “vacation policy” (not to be confused with a “No vacation” policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
Company Overview
The Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances, and newsletters. It was founded in 1993, and is headquartered in Alexandria, Virginia, USA, with a workforce of 201-500 employees. Its website is http://fool.com.
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