Introduction to arenaflex and the Industry
arenaflex is a leading global brand that has been refreshing the world for over a century. With a strong commitment to innovation, customer satisfaction, and community engagement, we are seeking a highly skilled and experienced Senior Director of Customer Growth and Business Development to join our team. The successful candidate will provide strategic leadership within our Business Development Center of Excellence, driving new business growth, managing renewals, and building strong relationships with our customers and stakeholders.
Job Summary
The Senior Director of Customer Growth and Business Development role is a newly created position that will serve as the strategic bridge between arenaflex and our potential and existing customers. The ideal candidate will be solution-oriented, comfortable with ambiguity, and able to create value in a rapidly changing environment. This position will be responsible for leading all growth and customer marketing-related activities, building strategic relationships with C-Suite marketing executives, and providing customer insights to brand, integrated marketing, innovation, and strategy teams.
Key Responsibilities
- Lead all growth and customer marketing-related activities for the new Business Development COE, including developing and executing strategic plans to drive new business growth and manage renewals
- Build strategic relationships with C-Suite marketing executives at top customers in the pipeline, representing the voice of customers and identifying opportunities to drive growth and innovation
- Serve as team lead with internal stakeholders to secure support for Business Development project needs, including insights, digital, brand, assets, commercial, and other functions
- Support the strategic development of customer stewardship materials to provide improved support of efforts being led by other arenaflex customer teams
- Provide customer insights to brand, integrated marketing, innovation, and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers
- Identify key trends and gaps within our value bundle, and connect with internal subject matter experts to develop solutions and commercialize best practices
- Create a communication plan for internal senior leaders that stewards marketing strategies using various tools to gain alignment
- Build impactful relationships through industry engagements, including conferences, trade shows, and other events
Essential Qualifications
The successful candidate will have a Bachelor's degree or equivalent work experience, with a minimum of 10 years of experience in marketing, agency, or equivalent years of CPG experience, preferably with a background or experience working with Foodservice customers.
- Customer Marketing or Shopper Marketing experience, ideally within FSOP
- Demonstrated ability to develop unique and compelling beverage partnership strategies
- Strong communication and influencing skills, with the ability to lead through complex, long-term projects
- Strong problem-solving skills, solution orientation, and the ability to thrive in ambiguity
- Planning and organizing skills, with the ability to lead through change and be a fast and agile learner
Preferred Qualifications
In addition to the essential qualifications, the ideal candidate will have experience working with iconic brands, a strong understanding of the CPG industry, and a proven track record of driving growth and innovation through customer-centric marketing strategies.
- Experience working with cross-functional teams, including sales, marketing, and product development
- Strong analytical skills, with the ability to analyze data and develop insights to inform marketing strategies
- Experience with digital media strategy, including social media, email, and other channels
- Strong project management skills, with the ability to prioritize multiple projects and deadlines
Skills and Competencies
The successful candidate will have a range of skills and competencies, including:
- Brand Positioning: ability to develop and execute brand positioning strategies that drive growth and innovation
- Channel Management: ability to manage and optimize channels, including digital, social, and traditional media
- Competitor Analysis: ability to analyze competitors and develop strategies to stay ahead of the market
- Creative Briefs: ability to develop and execute creative briefs that drive innovative marketing campaigns
- Digital Media Strategy: ability to develop and execute digital media strategies that drive engagement and conversion
- Group Problem Solving: ability to work collaboratively with cross-functional teams to solve complex problems
- Local Advertising: ability to develop and execute local advertising campaigns that drive growth and innovation
- Marketing Activation: ability to develop and execute marketing activation strategies that drive engagement and conversion
- Marketing Strategies: ability to develop and execute marketing strategies that drive growth and innovation
- Media Planning: ability to develop and execute media plans that drive reach and frequency
- Shopper Marketing: ability to develop and execute shopper marketing strategies that drive sales and growth
- Social Media Strategies: ability to develop and execute social media strategies that drive engagement and conversion
- Sponsorships: ability to develop and execute sponsorship strategies that drive brand awareness and growth
- SWOT Analysis: ability to conduct SWOT analyses to inform marketing strategies and drive growth and innovation
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to the growth and development of our employees. The successful candidate will have access to a range of career growth opportunities and learning benefits, including:
- Challenging work: the opportunity to work on complex and challenging projects that drive growth and innovation
- Iconic brand: the opportunity to work on one of the most recognized brands in the world and be part of developing the brand's next chapter
- Exposure to world-class leaders: the opportunity to work with and learn from world-class leaders in the marketing and CPG industries
- Professional development: access to a range of professional development opportunities, including training, mentoring, and coaching
- Career advancement: opportunities for career advancement and growth within the company
Work Environment and Company Culture
At arenaflex, we are committed to creating a work environment that is inclusive, diverse, and supportive. Our company culture is built on a range of values, including:
- Curious: we are curious and open to new ideas and perspectives
- Empowered: we empower our employees to take ownership and make decisions
- Inclusive: we are inclusive and respectful of all employees, regardless of their background or perspective
- Agile: we are agile and able to adapt to changing circumstances and priorities
Compensation, Perks, and Benefits
The successful candidate will be offered a competitive salary and benefits package, including:
- Base salary: $175,000 - $201,000 per year, depending on experience and location
- Annual incentive: 30% of base salary, depending on performance and achievement of goals
- Benefits: a range of benefits, including medical, dental, and vision insurance, 401(k) matching, and paid time off
- Perks: a range of perks, including access to company events, discounts on company products, and opportunities for professional development and growth
Conclusion
If you are a highly skilled and experienced marketing professional looking for a new challenge, we encourage you to apply for the Senior Director of Customer Growth and Business Development role at arenaflex. This is a unique opportunity to join a leading global brand and be part of developing the brand's next chapter. With a competitive salary and benefits package, a range of career growth opportunities and learning benefits, and a supportive and inclusive company culture, this is a role that is not to be missed.
To apply, please submit your resume and a cover letter outlining your experience and qualifications for the role. We look forward to hearing from you and exploring how you can contribute to the success of arenaflex.
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