Senior Manager, Marketing Operations
Job Description Join the Legal Tech Revolution at Litera Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law. As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth. Available Office Locations: Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto | Ahmadabad | London | Nottingham | Pristina | Sydney Position Overview The Senior Manager, Marketing Operations is a strategic and highly analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This role oversees the set up and maintenance of Litera’s marketing technology stack, data infrastructure, process design, campaign operations, and performance reporting. The ideal candidate is both a systems thinker and an execution expert who partners closely with Marketing, Sales, RevOps, and Product to create a seamless demand engine. Key Responsibilities 1. Marketing Technology & Systems Management • Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems. • Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness. • Ensure data integrity, governance, and system integrations that support end-to-end funnel visibility. 2. Campaign & Lead Operations • Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices. • Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales. • Define funnel stages and operational SLAs in partnership with Sales and Revenue Operations. 3. Data, Analytics & Performance Reporting • Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics. • Provide insights on conversion rates, targeting, segmentation, and channel performance. • Own the accuracy and alignment of marketing KPIs across the organization. 4. Process Optimization & Governance • Develop scalable processes for execution, QA, compliance, and reporting. • Implement documentation, standards, and workflows that strengthen campaign production across global teams. • Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies, 5. Cross-Functional Leadership • Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations. • Mentor, coach, and develop members of the marketing operations team. Qualifications Required • 7–10+ years of experience in marketing operations, revenue operations, or digital marketing. • Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools. • Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting. • Analytical mindset with the ability to translate data into actionable insights. • Experience managing and developing teams. Preferred • Experience in SaaS, technology, or other B2B environments. • Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs. • SQL literacy or experience working with data teams. Why Join Litera? • The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment • Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact • Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together • Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey. • Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles Pay Transparency Notice for Location(s) Applicants: The annual salary range for this position is $60,000 to $75,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements. Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Apply tot his job