Multifamily Performance Marketing - Director

Job Description: • Intentional Marketing is looking for a powerhouse performance marketer and strategic operator to join our team in a hands-on, high-impact role. • We’re a boutique marketing agency built by multifamily operators, for multifamily operators. • We don’t just run campaigns—we move occupancy. • We believe that marketing is an operational lever, and we’re obsessed with proving it. • Since 2020, we’ve helped over 100 property management companies supercharge their marketing—from CRM setup and ILS strategy to full-funnel advertising management. • Our team is passionate, people-first, and driven by results. • We're now looking for a strategic leader to join us in our next chapter of growth. • The Role: We’re hiring a Director of Performance Marketing Strategy—an analytical, operations-minded marketing leader to own client portfolios and drive leasing success. • This is not a social media role. This is for someone who sees marketing as a system, not a vibe. Requirements: • 7+ years in multifamily marketing, leasing operations, or proptech strategy • 2+ onsite teams leadership • Proven ability to implement CRM tools and optimize marketing tech • Deep understanding of lead-to-lease conversion and how advertising impacts occupancy • Operational thinker—driven by results, data, and cross-functional execution • Comfortable managing clients directly and presenting strategy to ownership-level stakeholders • Excited by startup energy, collaborative decision-making, and building systems that scale • Experience leading offshore or centralized leasing teams is a plus Benefits: • Passionate, people-first team • Fully remote, fast-moving culture that embraces AI and innovation • Strategic seat at the table—we value operators, not order-takers • Clear path for growth and bonus incentives tied to client retention and acquisition • Real impact: the work you do fills units, drives NOI, and shapes how operators approach marketing Apply tot his job