Marketing Operations Specialist, Marketo

Job Description: • Own Marketo end-to-end: Administer, manage, and optimize all Marketo programs, workflows, data structures, integrations, and system configuration. • Own email as a revenue-producing channel: Build, QA, and launch high-impact email campaigns and nurture programs using segmentation, dynamic content, and personalization. Optimize lifecycle paths, activation sequences, and nurture flows to increase Trial to Enterprise conversions and drive enterprise pipeline. Run A/B and multivariate testing to improve engagement, activation, and conversion. • Manage email deliverability, domain health, and sending infrastructure: Own sender reputation, domain warm-up, and the setup of new sending domains for marketing and sales. Support the rollout of new outbound tools (e.g., Clay email sequencing) to ensure clean, compliant, and scalable email execution across GTM teams. • Maintain database hygiene & compliance: Ensure field accuracy, list quality, enrichment completeness, consent and opt-in/out compliance, governance standards, and overall data integrity across systems. • Manage lead lifecycle, scoring, and routing: Own lifecycle flows, behavior-based triggers, scoring rules, and lead routing across Marketo, Salesforce, and enrichment tools, ensuring clean Marketo to Salesforce syncs, validating assignment logic, escalating issues quickly, and confirming leads reach the correct SDR/AE. • Own audience segmentation across systems: Build segmentation for contacts and accounts across Marketo, Salesforce, ZoomInfo, 6sense, and other GTM tools to support lifecycle, outbound, ABM, PLG nurturing, and multi-channel campaigns. • Own inbound lead handling and processing: Process event lists and external imports, ensure correct assignment and routing, monitor daily lead flow, validate SDR/AE ownership, escalate issues quickly, and track follow-up compliance to maintain SLA fidelity. • Own Martech & Signals Integration: Manage and integrate tools like 6sense, Chili Piper, and ZoomInfo across Marketo and Salesforce. Turn intent, technographic, and behavioral signals into actionable segmentation, scoring, and targeting logic - improving routing, surfacing high-priority accounts, and powering signal-driven lead funnels that accelerate pipeline. • Own operational components of multi-channel campaign execution: Build and maintain all operational components (emails, forms, landing pages, smart campaigns, triggers, and tracking) for paid programs, ABM plays, webinars, events, and product launches. Proactively scope requirements, ensure cross-system alignment, and take accountability for accurate, on-time campaign deployment. • Own attribution and reporting: Deliver consistent, standardized weekly dashboards showing opportunity-level attribution, channel and campaign segmentation, and insights into multi-channel and email performance. Surface anomalies, diagnose issues proactively, and provide data-backed recommendations to improve GTM efficiency and pipeline impact. Requirements: • Marketo Expertise (Required): 3–5+ years hands-on experience administering and building in Marketo, including lifecycle workflows, scoring models, nurture programs, data structures, and Marketo → Salesforce integrations. Marketo Certification strongly preferred. • Email Marketing & Deliverability: Strong experience building, testing, and optimizing email campaigns and nurtures, including segmentation, dynamic content, domain warm-up, sender reputation management, and compliance (GDPR, CAN-SPAM). • Lifecycle, Scoring & Routing: Demonstrated ability to design and maintain lifecycle stages, behavioral scoring models, and lead routing logic across Marketo, Salesforce, and enrichment tools. • Multi-Channel Campaign Operations: Experience supporting the operational components of paid, ABM, webinar, event, and product launch campaigns (forms, landing pages, tracking, smart campaigns, triggers). • GTM Tooling & Signal Activation: Experience with tools like Salesforce, ZoomInfo, 6sense, Chili Piper, or similar platforms. Ability to apply intent, technographic, or behavioral signals to targeting, scoring, and routing. • Data Quality & Governance: Strong understanding of data hygiene, field mapping, enrichment, consent management, and database governance best practices. • Analytics & Reporting: Ability to build dashboards and analyze funnel metrics, attribution reports, and email/lifecycle performance using Salesforce, Marketo, Excel, and (bonus) Tableau/Looker/SQL. • Technical & Process Skills: Comfortable working with complex workflows, integrations, troubleshooting cross-system issues, and documenting scalable processes/SOPs. • Comfortable Learning New Tools: Ability to quickly adopt and operate new GTM tools such as Clay, Airtable, Zapier, and Make.com. Prior experience is a plus but not required — willingness to learn is essential. Benefits: • 100% company-paid insurance premiums for employee medical, dental and vision plans. • 401(k) plan that matches 100% up to 4%, with immediate vesting • Professional Development Reimbursement of $2,500 each year • 11 Holidays + Paid Time Off Accrual + Rollover Plan • Commitment matters to Vultr! Increased PTO at 3 year and 10 year anniversary + 1 month paid sabbatical every 5 years + Anniversary Bonus each year • $500 stipend for remote office setup in first year + $400 each following year • Internet reimbursement up to $75 per month • Gym membership reimbursement up to $50 per month • Company paid Wellable subscription Apply tot his job