Marketing Analytics Specialist

Marketing Analytics Specialist ABOUT NBE HOLDINGS COMPANY The NBE Holdings Company portfolio includes National Bulk Equipment, Inc. and Brawn Mixer and is a privately held corporation based in Holland, Michigan. The NBE Holdings Company designs, engineers, manufactures, automates, and integrates industrial bulk material handling systems for solids and liquids processing operations across industries, including: food, beverage, pharmaceutical, and chemical processing. SUMMARY The Marketing Analytics Specialist will work closely with the Web and Interactive Media Manager, and the entire Marketing team, to further leverage marketing communications and sales data to increase data reporting effectiveness and improve marketing and sales performance across all NBE operating entities. The candidate must be a strong conceptual thinker, effectively manage timelines, and produce high-quality work. The candidate must also take direction well and enjoy working collaboratively. Work Location: In person from our offices in Holland, Michigan. Fully remote workers will not be considered. ESSENTIAL DUTIES AND RESPONSIBILITIES • Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities • Design, develop, and maintain consolidated dashboards to present reporting of campaign(s) performance to various internal audiences • Analyze campaign reporting against campaign performance metrics to identify data-driven recommendations to improve campaign efficiency; e.g., conversion, engagement, behaviors REQUIRED SKILLS AND COMPETENCIES • Highly proficient with the administration of business intelligence tools, such as: DOMO, Microsoft Power BI, and Tableau • Highly proficient in data analysis, interpretation, reporting, visualization, and communication • Proficient with web analytics tools, such as Google Analytics • Proficient with marketing campaign optimization methods PREFERRED EDUCATION, SKILLS, AND EXPERIENCE • Minimum Associate's degree in data analytics, business intelligence, marketing, or related field • Minimum 2 years of experience in data analytics, business intelligence, or related role • Experience in project management with ability to manage multiple projects and tasks while meeting required deadlines • Experience using project management software (e.g., Asana, Monday, Basecamp, etc.) • Experience in front-end web development using HTML, CSS, and JavaScript • Experience in SEM/SEO best practices, including: web and video What’s in it for you? A career with NBE has many benefits! • Quarterly Bonus Program • Generous 401(k) Profit Sharing Plan • Parental Leave • Expanding, newly updated facilities • Dynamic team members, and more! Job Type: Full-time Benefits: • 401(k) • Dental insurance • Employee assistance program • Flexible spending account • Health insurance • Health savings account • Life insurance • Paid time off • Parental leave • Tuition reimbursement • Vision insurance Apply tot his job