The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Why This Role Matters
UiPath is no longer just the RPA leader—we’re redefining what automation means in an era of AI and agents. This role is key to shaping that narrative, building the platforms we’ll use to tell it, and ensuring our voice leads the industry.
You'll help us become the go-to company for automation insight, vision, and leadership—across social, media, and industry conversations.
UiPath is seeking a forward-thinking, editorially strong, and operationally sharp VP of Content Marketing to lead our global content function. This role will focus on developing and scaling a distinctive content program that positions UiPath as the automation leader in the AI era—with a clear emphasis on agentic automation, orchestration, and industry impact.
This leader will oversee a portfolio that includes:
Industry content development
Regional content working with the Regional teams
Executive visibility and thought leadership
Social media strategy and editorial voice
Media and analyst-facing content and storytelling
This role will not own product marketing messaging, sales enablement, or campaign execution, but will closely collaborate with those teams to ensure continuity and consistency across the buyer journey.
You’ll report to the CMO and work cross-functionally with global marketing, sales, and executive leadership to define how UiPath shows up in the market—across earned, owned, and social channels.
What You’ll Own
Content vision and editorial strategy for UiPath’s owned and executive platforms, with a focus on shaping industry discourse around automation, GenAI, and agentic systems
Industry storytelling aligned to verticals and lines of business—developing point-of-view content that builds credibility and sparks demand in key segments
Executive social strategy and visibility: owning the content voice, cadence, and narrative arcs for core leadership channels (LinkedIn, keynotes, interviews, blogs)
Media and analyst-facing content strategy, partnering with PR to elevate UiPath’s position in the market through briefing materials, contributed articles, and tier-1 bylines
UiPath’s brand storytelling across channels—including copywriting leadership, tone of voice governance, and innovation in long-form formats (e.g., POV papers, digital briefs)
Social media content strategy (in collaboration with Community): own platform strategy, editorial calendar, and major moments to drive engagement and growth
How You’ll Work Across the Org
Partner with PMM to translate global BOMs and core messaging into audience-specific, industry-aligned content formats—clearly handing off between core positioning and tailored execution
Support Campaigns by contributing evergreen and long-form content that can be reused and extended in integrated programs, and in different regions, without duplicating tactical asset creation
Work with regional and GTM teams to ensure global relevance and local resonance of thought leadership, owned media, and social strategy
What You’ll Bring
15+ years of experience in content strategy, editorial leadership, or communications in B2B tech or SaaS
Experience building global, editorial-quality content programs that serve both brand and pipeline objectives
Strong POV on what makes content stand out in a crowded GenAI/automation market
Deep experience developing executive thought leadership and running social media/editorial programs at scale
Comfortable managing agencies, contributors, and in-house creatives across regions
Skilled at stakeholder alignment—particularly with PMM, Campaigns, and PR—to avoid duplication and ensure consistency
Passion for making complex technology stories understandable, engaging, and business-relevant
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Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
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