ASQ is the leading membership association dedicated to helping quality professionals achieve their career goals. The Social Media Specialist will be responsible for managing social media engagement, curating content, and supporting campaign plans to drive engagement and lead generation.
Responsibilities
- Delivers an efficient and unified, omnichannel brand identity experience
- Manages social media engagement and curates original content for ASQ brand channels on Facebook, LinkedIn, and Instagram
- Manages delivery of organic social media plans to achieve Key Performance Indicators (KPIs) for society and Business Unit goals
- Leads the planning of social media recommendations, KPIs, resourcing, budget allocations, and optimizations
- Owns social media planning, writing, design, scheduling, and deployment
- Creates and manages editorial calendar to track weekly social media postings
- Optimizes content for search engine findability
- Tabulates and analyzes data from social and digital media platforms such as LinkedIn
- Collaborates with subject matter experts (SMEs) for story posting and development
- Meets timing, investment, and goal expectations while reporting performance and optimizations
- Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency
- Performs all other duties as assigned
Skills
- A bachelor's degree in marketing, business, journalism or a related discipline
- A minimum of one year of experience in social media marketing
- A minimum of one year of Canva experience
- Must be able to comply with attendance and timeliness policies
- Experience with social media scheduling software
- Social media marketing using LinkedIn
- Social media monitoring tools
- Google Analytics
Benefits
- Benefits of ASQ membership
- ASQ-sponsored training
- Opportunities to achieve professional designations and certifications
- Performance management and coaching
- Tuition reimbursement
- Medical insurance
- Dental insurance
- Vision insurance
- Health savings accounts
- Flexible spending accounts
- Access to Avenue MKE Fitness Center and Pickleball Courts
- Opportunity for annual merit increases
- Comprehensive benefits
- Retirement savings program
- Disability income plan
- Life insurance, Accident, & Critical Illness insurance
- One-week winter break every December, in addition to paid time off and other paid holidays
Company Overview
- ASQ is the leading membership association that helps quality professionals achieve career goals and drive excellence through quality in their organizations and industries. It was founded in 1946, and is headquartered in Milwaukee, WI, US, with a workforce of 51-200 employees. Its website is https://asq.org/membership.