Aerie by AEO, Inc. is seeking a culturally in-tune, highly organized, and social media-savvy Social Media Coordinator to join their dynamic team. This entry-level role involves managing community engagement, assisting with content planning, and tracking performance metrics across various social media platforms.
Responsibilities
- Manage daily interactions across AE’s social platforms, Instagram, TikTok, Facebook, Pinterest, Threads, YouTube, Snap and more. Respond to tags, comments, and UGC to cultivate brand love while maintaining a witty, Gen-Z-aligned voice. Share audience sentiment and key insights with the broader team to inform strategy
- Assist with planning, scheduling, and posting content; help pivot in real time based on trends and performance. Support in creating static and video by attending IRL events and capturing in store content
- Track weekly metrics, highlight wins and opportunities, and share data-driven recommendations to refine strategy
- Work with Paid Social, PR, and Influencer teams to ensure campaign alignment and support execution needs
- Stay plugged into Gen-Z culture, emerging memes, and platform updates—sharing insights and ideas during brainstorms
- Provide occasional social support during key brand moments, which may include evenings or weekends
Skills
- Bachelor's degree, or equivalent experience
- 1–2 years of relevant experience in social media, digital marketing, or content creation
- Familiarity with TikTok, Instagram, and short-form video trends, plus a curiosity to learn more
- Strong copywriting and communication skills; ability to write in a sharp, Gen-Z-friendly voice
- Organized, detail-oriented, and able to juggle multiple tasks at once
- A team player with a proactive attitude and passion for youth culture
- Proficiency in PowerPoint, Excel, Google Slides, and Google Docs
- Experience using social media management platforms (like Dash Hudson, Monday.com, etc.)
Benefits
- Generous employee discount
- Summer Fridays
- Casual dress code
- Hybrid schedule
- FOMO events (Exciting company-wide events)
- Health care benefits (including medical, vision, and dental)
- Wellness benefits
- 401(k) retirement benefits
- Life and disability insurance
- Employee stock purchase program
- Paid time off
- Paid sick leave
- Parental leave and benefits
- Discretionary bonuses and other incentives
Company Overview
We make intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It was founded in 2006, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 1001-5000 employees. Its website is https://www.aerie.com.
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