Location: Ideally London office (Other Offices in Surrey & Bromley - if closer)
Reports To: CEO, supporting Heads of Practice
Employment Type: Full-time, Permanent
Looking for a 360 hands on senior marketer from another Law Firm
Position Overview
We are seeking an experienced Marketing Manager to drive long‑term sustainable growth for a professional services firm. This pivotal role blends creative marketing leadership with analytical business acumen to expand market presence, strengthen brand awareness, and achieve revenue targets.
Key Responsibilities
Marketing Strategy & Execution
Develop and implement integrated marketing strategies to promote services.
Oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation in collaboration with external agencies.
Manage brand positioning and ensure consistency across all channels and materials.
Business Development & Growth
Design and implement the firm’s approach to business development, working closely with practice leaders.
Identify and pursue new business opportunities and partnerships.
Support senior professionals in maintaining and developing client and stakeholder relationships.
Data & Performance Management
Set KPIs and measure performance across marketing and business development activities.
Manage operational lead generation opportunities in real time, coordinating outsourced call handling and internal triage teams.
Analyse campaign results and market data to optimise strategies and budgets.
Report regularly on progress, ROI, and key insights to senior management.
Team Leadership
Foster collaboration across departments to align marketing with firm‑wide goals.
Partner with practice heads to develop business development initiatives and skills.
Experience & Skills
5years ++ years’ experience in marketing and business development, ideally within a legal or regulated environment.
Proven track record of achieving growth targets and delivering successful campaigns.
Experience with industry publications (e.g., Legal 500) is advantageous.
Strong background in managing budgets and cross‑functional teams.
Strategic thinker with excellent communication, negotiation, and presentation skills.
Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Ability to manage multiple projects in a fast‑paced environment.
Creative mindset with strong problem‑solving skills.
Passion for driving business growth and maximising the impact of marketing and BD.
Key Performance Indicators (KPIs)
Revenue growth and client acquisition metrics
Lead conversion rate and customer retention
Marketing ROI and campaign effectiveness
Brand visibility and engagement metrics