Sales & Education Executive - Mid-Atlantic

Sales & Education Executive - Mid-Atlantic Description About dae: At dae, we are a clean haircare brand that is rooted in scentsorial beauty and storytelling. Our name, dae, comes from the sun’s circadian rhythm, dawn, afternoon and evening. As the sun rises, shines and sets, the desert comes alive with dreamy aromas, textures and vibrant colors that inspire how our products look, smell and perform. We believe haircare should be as effortless, scentsorial and as beautiful as these daely moments. Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are a seasoned, highly strategic and solution-oriented operations professional with deep experience in the beauty industry and deep experience working with both Brick & Mortar Wholesale and eCommerce platforms… we would love to meet you!   The Opportunity: The dae Hair Sales & Education Executive plays a critical role in driving brand awareness, sales growth, and education excellence within Sephora. This role owns in-store execution across assigned doors by delivering elevated customer experiences, achieving sales targets, and building strong partnerships with Sephora leadership and Beauty Advisors. In addition to direct selling and education responsibilities, the Sales & Education Executive provides field leadership to freelance brand advisors, ensuring consistent brand representation, high-quality execution, and strong sales performance across events and activations.   What you’ll do: Sales Performance & Brand Execution - Own sales performance within assigned stores by delivering exceptional customer service and elevated product education. - Consistently achieve daily sales goals, monthly eventing targets, and Hair Styling expectations. - Create demand for dae products through a dynamic, engaging in-store presence and strong storytelling. - Monitor customer traffic and adjust selling approach to maximize engagement and conversion.   Education & Retail Partnership - Educate, motivate, and influence Sephora Beauty Advisors to confidently recommend and sell dae Hair products. - Build and maintain best-in-class partnerships with Sephora store leadership, adhering to all brand partner guidelines. - Communicate effectively with store teams regarding product launches, hero items, and key selling priorities. - Stay informed on retail merchandising, marketing initiatives, and in-store standards to ensure brand alignment. Eventing & Market Planning - Plan and execute impactful events within the assigned market, driving strong sales and brand awareness. - Strategically plan store visits, managing schedules, priorities, and deadlines efficiently. - Build relationships beyond the store level, strengthening dae’s presence through District and Regional leadership. Freelance Team Leadership & Oversight - Lead, support, schedule, and oversee freelance brand advisors within assigned market(s), ensuring alignment with dae standards, expectations, and values. - Provide clear direction, coaching, and real-time feedback to freelance artists to drive strong execution and continuous improvement. - Ensure freelancers are fully prepared for education & sales visits through proactive communication of goals, product focus, and store-specific nuances. - Monitor freelance performance and effectiveness, sharing insights, wins, and opportunities with leadership. - Act as the primary field point of contact for freelance-related execution needs and in-market observations. Communication, Operations & Brand Standards - Communicate stock levels, fixture concerns, and merchandising opportunities, partnering with Sephora Operations as needed. - Share business trends, store insights, and feedback with leadership to inform strategy and decision-making. - Maintain strong organization, follow-through, and time management across all responsibilities. - Uphold dae values, demonstrating passion for the brand, selling, people, and hair styling.   Experience / Qualifications: - Minimum of 5 years of experience driving positive sales results in a retail environment. - Previous experience working with beauty retailers such as Sephora, Ulta, Nordstrom, or Macy’s preferred. - Proven ability to influence, educate, and build strong relationships with retail partners. - Experience leading, coaching, or supporting freelance or field-based teams preferred. - Strong communication skills, professionalism, and a customer-first mindset. - Ability to stand and walk for extended periods during store visits and events. - Ability to lift and carry products and event materials up to 40 pounds as needed.   Compensation & Benefits: - Salary Range: $65,000 - $75,000 annual, based on experience - Medical, Dental, Vision Insurance, health care & dependent care flex spending accounts - 401k with company match - Pet Insurance - Paid Family Leave - Company wellness allowance - Generous amount of Company Holidays & PTO - Generous product allowance   dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US. About the Company Dae is a clean and vegan hair care brand that was founded by Amber Fillerup in 2020. Inspired by the restorative powers of the Arizona desert and its botanicals, each of the products is intentionally made to deliver a sensorial experience. Dae’s essentials are simple, effective and are beautifully designed to elevate any daily hair ritual.