Note: The job is a remote job and is open to candidates in USA. Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being. The Vice President of Marketing will lead marketing strategy, portfolio positioning, and go-to-market execution across Myriad’s oncology businesses, driving growth and brand leadership in regulated healthcare markets.
Responsibilities
• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management
• Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth
• Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights
• Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions
• Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution
• Oversee development of compliant promotional messaging and field enablement tools
• Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations
• Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards
• Balance enterprise scale with the unique needs of each business line
• Leverage market research, customer insights, and analytics to inform strategy and optimize performance
• Establish KPIs tied to awareness, adoption, growth, and return on marketing investment
• Use data to continuously refine messaging, channel strategy, and investment decisions
• Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios
• Build marketing capabilities across brand strategy, lifecycle marketing, and integrated campaign planning
• Foster a culture of accountability, collaboration, and innovation
• Serve as a senior marketing partner to Oncology business leaders
• Provide clear, concise updates and recommendations to the SVP of Marketing and executive stakeholders
• Collaborate with Legal, Regulatory, Medical, and Privacy teams to ensure compliant promotion in a highly regulated environment
Skills
• Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred
• 12+ years of progressive marketing experience, including senior leadership roles in healthcare, life sciences, diagnostics, or related industries
• Proven success leading brand, portfolio, or business-unit marketing in regulated environments
• Strong understanding of healthcare customers and evidence-based marketing
• Experience working effectively in matrixed or centralized marketing models
• Excellent executive presence and communication skills
• Experience in Prenatal, Women's Health, Mental Health, or adjacent care areas
• Experience supporting multiple products or franchises simultaneously
• Track record of successful product launches and lifecycle management
Company Overview
• Myriad Genetics discovers, develops, and commercializing novel therapies for the treatment of cancer. It was founded in 1991, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.myriad.com.
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