Join the Avila Beach Hotel Curacao Team and Contribute to a Meaningful Mission! We are seeking a highly skilled and proactive Social Listening and Engagement Virtual Assistant to support our hotel in monitoring and engaging across key social media platforms. As a remote team member, you will have the opportunity to work independently and as part of a dynamic team, driving success and enhancing our online presence.
This part-time position (10 hours per week) offers a competitive salary and the chance to work with a renowned brand in the travel industry. If you have a strong understanding of social media trends, excellent communication skills, and the ability to represent our brand professionally and engagingly, we encourage you to apply.
Job Objective: Enhance the Avila Beach Hotel's online presence and brand reputation through strategic social listening and engagement, aiming to increase website traffic by 10% and boost direct bookings by 5% within the next six months.
Key Responsibilities:
- Social Listening and Monitoring: Monitor conversations, mentions, and reviews related to the Avila Beach Hotel and the Caribbean travel industry, conducting sentiment analysis and competitor research to inform strategies.
- Engagement and Community Management: Actively engage with users on platforms like TripAdvisor, Reddit, and Facebook, fostering a community atmosphere and promoting direct engagement with potential guests.
- Content and Strategy Development: Collaborate with the marketing team to develop content strategies based on social listening insights, identifying content gaps and recommending new blog articles or updates to enhance user experience and SEO.
- Reporting and Analysis: Provide daily reports on key findings, achievements, and engagement metrics, conducting monthly analyses to inform future actions and recommend strategies for website optimization and user experience improvements.
- Brand Reputation and Crisis Management: Monitor for potential PR crises or negative sentiment, working with the marketing team to develop response strategies and managing the hotel's brand reputation online.
Required Skills and Qualifications:
- Proven experience in social media management, community engagement, or a similar role
- Familiarity with social listening tools and analytics software
- Excellent communication skills, both written and verbal, with a strong understanding of online etiquette
- Ability to analyze data, identify trends, and make data-driven recommendations
- Self-motivated with the ability to work independently and as part of a team
- Knowledge of the travel industry and Curacao's tourism market is a plus
Tools and Software:
- Social Listening: Brandwatch, Mention
- Analytics: Google Analytics
- Engagement: Platforms like TripAdvisor, Reddit, Facebook, and WhatsApp groups
Simple Application Process
Ready to join our team? Click Apply Now and we'll be in touch soon!
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