[Remote] Search Engine Marketing (SEM) Associate

Note: The job is a remote job and is open to candidates in USA. RYTECH, LLC is a full service digital marketing agency specializing in paid and organic search, web design, email, and social media marketing. They are seeking a Search Engine Marketing (SEM) Associate to bridge the gap between Paid Advertising and Organic SEO, executing multi-channel digital marketing strategies to maximize client visibility and results. Responsibilities • Campaign Creation & Management: Develop, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta platforms • Audience Targeting & Keyword Strategy: Conduct keyword research and audience segmentation to improve ad performance and maximize ROI • Performance Optimization: Monitor and analyze paid media campaigns, making data-driven optimizations to improve CTR, CPC, and conversion rates • Multi-Channel Budget Allocation: Assist in developing strategies to allocate budgets effectively between SEO and PPC based on client goals • A/B Testing & Ad Copywriting: Create and test compelling ad creatives, headlines, and descriptions to enhance engagement and conversions • Landing Page Optimization: Collaborate with internal teams to optimize landing pages for higher conversions and improved Quality Scores • Conversion Tracking & Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Looker Studio to measure campaign success and provide actionable insights • Keyword Research & Content Strategy: Conduct keyword research and competitor analysis to develop SEO-driven content strategies • Technical SEO Recommendations: Identify and address technical SEO issues, including site structure, page speed, and metadata optimization • On-Page & Off-Page SEO Implementation: Optimize website content, title tags, and descriptions while managing link-building initiatives • Local SEO Management: Assist in managing client Google Business Profiles and local SEO efforts for improved search presence • Content Contribution: Support the development of blogs, service pages, whitepapers, and ad messaging that align with organic and paid strategies • Reporting & Analysis: Provide regular updates and performance reports on SEO and PPC campaign results, highlighting key optimizations and strategic insights • Client Collaboration: Participate in client calls to discuss strategy, campaign performance, and recommended optimizations • Competitive Research: Stay updated on industry trends, algorithm changes, and emerging PPC/SEO best practices to maintain a competitive edge Skills • 1-2 years of experience in SEO, PPC, or both • Proficiency in Google Ads, LinkedIn Ads, and Meta Ads management • Experience with Google Analytics (GA4), Google Search Console, Looker Studio, and Google Tag Manager • Strong analytical skills, with experience using Excel/Google Sheets for data analysis • Experience with content strategy, ad copywriting, and A/B testing • Familiarity with SEO best practices, technical SEO, and website optimization • Ability to manage multiple projects, meet deadlines, and communicate effectively with clients • Writing samples required (either ad copy/messaging or long-form content such as blogs, whitepapers, etc.) • Agency experience preferred Benefits • Unlimited PTO with flexible scheduling. • 401K with company match. • Health, Dental, and Vision insurance. • Long-term disability and life insurance. • Company computer and technology resources. • Monetary awards & recognition programs. • Annual company retreat. Company Overview • Relationship Forward. Results Oriented. Your success is our success. It was founded in 2012, and is headquartered in La Grange, Illinois, USA, with a workforce of 11-50 employees. Its website is https://www.rytechllc.com/.