Lennar is one of the nation's leading homebuilders, dedicated to creating exceptional experiences for their Homeowners and Associates. The Regional Marketing Field Coordinator serves as a key marketing partner at the divisional level, supporting local execution and ensuring brand-aligned marketing implementation at the community level.
Responsibilities
- Serve as the primary marketing resource for Sales leaders and NHCs in the field
- Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams
- Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography
- Oversee exterior/interior color selection updates
- Coordinate, track, and maintain signage inventory across assigned divisions
- Partner with approved signage vendors for installs, removals, and updates
- Manage and organize the marketing closet with current branded materials
- Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends
- Support national and regional campaign rollouts at the local community level
- Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems
- Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary
- Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution
Skills
- Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required
- 0 - 2 Years of experience required
- Proven work experience as a Marketing Coordinator
- Computer skills and competencies are required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft office applications is required
- Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
- Resourceful and solution oriented
- Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable)
- Travel: Weekly community-level travel within assigned division / market
- Experience in home building, real estate, or consumer-facing industries is a plus
Benefits
- Robust health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Everyone’s Included Day
Company Overview
Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. It was founded in 1954, and is headquartered in Miami, Florida, USA, with a workforce of 10001+ employees. Its website is http://lennar.com.
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