About the position Who We Are Join a team that puts its People First! As a member of First American’s family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do The Product Manager II, GIS Data Products owns the end-to-end customer experience for First American’s GIS data products. This role is accountable for translating customer needs into product requirements, shaping and packaging GIS layers, and orchestrating cross-functional execution across Product, Data, Platform, and Sales to deliver reliable, discoverable, and valuable map-ready data products. The Product Manager is responsible for synthesizing insights, prioritizing outcomes, defining requirements, and ensuring the delivered layers perform in real customer workflows from onboarding through ongoing use. Key Outcomes Customers can access and use First American GIS layers/services in open-sourced GIS tools (e.g., QGIS), open standards (e.g., OGC API’s) and Esri workflows with clear value and minimal friction. Customer needs are consistently translated into clear attribute specifications and layer definitions that the Data team can implement. A coherent, versioned layer catalog is maintained, mapping each layer to a customer needs and the attributes required to deliver value. Sales is equipped with validated positioning, demo layers, and enablement materials aligned to customer workflows. Delivery operates on a predictable release/refresh rhythm with defined quality standards and clear ownership across teams. Responsibilities • Own the GIS data product experience end-to-end: value definition, requirements, delivery readiness, adoption, and continuous improvement. • Translate customer insights into product decisions, including layer portfolio strategy, attribute requirements, and usability improvements. • Partner with Sales, Marketing, Data, and customers to identify opportunities, validate needs, and inform roadmap priorities. • Develop and maintain product artifacts including layer specifications, field definitions, release notes, and customer-facing documentation. • Use industry standard software to validate Data-provided class files and create customer-ready GIS layers (views, symbology, filters, field sets, aliases, and naming conventions). • Package layers to satisfy distinct customer needs (e.g., appraisal, underwriting, investment screening, or government workflows) and maintain a versioned catalog. • Establish usability standards for layers (metadata completeness, consistent schema, consumer-friendly naming) to support internal and external adoption. • Partner with the Data team to define required attributes, data definitions, and quality thresholds based on validated customer needs; co-own publish-ready acceptance criteria. • Coordinate with the platform/publishing owner to ensure layers and services are published, shared, and governed appropriately for consumption via open-sourced GIS tools, open standards -based interfaces and Esri Enterprise environment. • Drive prioritization and sequencing of enhancements based on customer feedback, business value, and feasibility constraints. • Define and execute release readiness checklists, including functional validation and basic data quality verification. • Develop and maintain enablement assets: demo layers, capability summaries, customer workflow narratives, and on