PPC SPECIALIST (Hourly)
Industry: Restaurant Supply, Commercial Kitchen Equipment, Design/Build Dealerships
Hours:
12-hour initial setup per dealership
2 hours per month for ongoing optimization
Platforms: Google Ads (Search + optional Performance Max), Bing optional
About the Role
We need a PPC Specialist to manage paid search campaigns for multiple restaurant supply and design/build dealerships. Each dealership requires a full campaign setup plus light monthly maintenance.
Campaigns may include lead generation (design/build services) and/or product-focused campaigns for dealerships with eCommerce.
Responsibilities
Initial Setup (12 Hours per Dealership)
Build account structure (campaigns, ad groups, extensions, bidding)
Perform industry-specific keyword research (equipment, smallwares, design/build, installation, etc.)
Write all ad copy
Set up conversion tracking (GA4 events, GTM tags, call conversions if needed)
Create negative keyword lists
Ensure accurate geo-targeting across service areas
Optional: eCommerce feed setup or Merchant Center support
Monthly Optimization (2 Hours per Dealership)
Adjust bids, budgets, and strategies
Add negative keywords
Refresh or test ad copy
Review search terms and refine targeting
Recommend landing page improvements
Provide a brief monthly performance summary
Requirements
Proven PPC experience with local service or eCommerce accounts
Strong understanding of conversion tracking (GA4 + GTM)
Ability to work efficiently within small hour allocations
Deep understanding of keyword strategy in niche/long-tail industries
Strong communication and reporting skills
Apply Now
Apply Now