This is a remote position.
Marketing Manager
Job Title:
Marketing Manager – B2B Marketing
Job Code:
Department:
B2B Marketing
Reporting to:
Regional / Senior Manager B2B Marketing
Location:
Role Summary: The Marketing Manager – B2B is responsible for leading and executing the company’s B2B Marketing strategy, building strong relationships with travel agents and corporate clients, and driving revenue growth. This role requires a strategic mindset, leadership skills, and a hands-on approach to expanding market share and achieving Marketing targets in the tourism and hospitality sector.
Key Responsibilities:
- Develop and execute strategies to acquire new B2B clients and expand the company’s business network.
- Drive Marketing initiatives and campaigns to increase market share and revenue.
- Identify and capitalize on new business opportunities through market research and networking.
- Build and maintain strong relationships with key travel agencies, corporate clients, and business partners.
- Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.
- Monitor Marketing performance and analyse market trends to optimize business strategies.
- Implement pricing strategies and Marketing promotions to drive conversions.
- Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.
- Conduct regular training sessions to enhance product knowledge and Marketing skills.
- Monitor team performance, provide constructive feedback, and drive productivity.
- Promote a high-performance Marketing culture with a focus on customer satisfaction and retention.
- Act as the primary point of contact for key B2B clients, ensuring strong relationships.
- Handle high-value negotiations and resolve client concerns efficiently.
- Conduct regular client meetings, presentations, and business reviews.
- Stay updated on market trends, competitor strategies, and emerging opportunities.
- Provide insights to senior management to improve Marketing strategies and offerings.
- Recommend product and service improvements based on customer feedback.
- Work closely with operations, marketing, and product teams to ensure seamless service delivery.
- Align Marketing strategies with marketing campaigns for better lead conversion.
- Ensure compliance with company policies and industry regulations.
Preferred Qualifications & Experience:
- Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.
- Experience in B2B Marketing, preferably in the tourism and hospitality sector.
- Proven track record of achieving and exceeding Marketing targets.
- Experience with CRM tools, Marketing analytics, and reporting.
Core Competencies
- Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills