About the position
Responsibilities
• Develop, maintain, and enhance Power BI dashboards to provide clear and actionable insights on marketing performance.
• Track and report on key digital marketing metrics (CPO, ROI, LTV, etc.) to measure and optimize campaign effectiveness.
• Support forecasting efforts by providing structured reporting and data-driven insights.
• Conduct data analysis in Excel, leveraging pivot tables, advanced formulas, and other functions to support marketing decision-making.
• Assist in automating reports and improving data visualization to ensure efficient and accurate reporting.
• Work with stakeholders to understand business needs and refine reporting processes for better clarity and usability.
• Support ad hoc marketing analytics projects to provide deeper insights into customer behavior, channel performance, and business trends.
• Collaborate with marketing and IT teams on marketing data projects to improve reporting infrastructure, streamline data pipelines, and enhance data accessibility.
Requirements
• Excel skills, including pivot tables, INDEX/MATCH, and data analysis.
• Proficiency as a front-end user in Power BI, including dashboard creation and building DAX calculations.
• Ability to write basic SQL statements.
• 2+ years of experience using Excel, SQL, and Power BI to support decision-making.
• Ability to translate complex data into clear, actionable insights for stakeholders.
• Strong problem-solving skills and attention to detail.
• Excellent communication skills to present findings in a clear, concise, and meaningful way.
Nice-to-haves
• Familiarity with forecasting and marketing attribution.
• Advanced SQL skills and Excel skills.
Benefits
• Inclusive culture with associate-led Business Resource Groups.
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
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