Key Responsibilities
- Marketing & Sales Campaign Orchestration
- Coordinate the planning, execution, and results analysis of marketing campaigns.
- Maintain all communication, campaigns, & events on the CRM.
- Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items.
- Create campaign schedules, track progress, and report on key performance indicators.
- Design, execute, and oversee AI sales development resources including email and telephone agents
- Shipment of resources as needed (textbooks, gifts, etc.)
- AI Strategy & Adoption
- Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting.
- Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth.
- Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis.
- Create narrative content and optimize websites for AI Search Engine Optimization (SEO)
- Apply AI to extract insight from campaign and industry data - identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions.
- Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance.
- Digital Marketing and Content Creation
- Monitor and analyze website and social media traffic and user engagement metrics.
- Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market.
- Manage social media accounts, including content scheduling, community engagement, and performance tracking.
- Coordinate with our web design team to make updates to our product and commercial websites.
- Maintain and update content repositories, including marketing collateral, images, and videos.
- Event and Trade Show Coordination
- Assist in planning and coordinating marketing events, trade shows, and conferences.
- Manage logistics, including booth setup, collateral preparation, and coordination with vendors.
- Track event budgets, evaluate event success, and provide post-event reports.
Attending events and tradeshows and conferences as required
- Administrative Support
- Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments.
- Maintain marketing databases, contact lists, and project documentation.
- Organizing conferences and events.
- Internal Communication & Admin
- Create and maintain marketing/communications strategy.
- Creating and maintaining marketing/communications budgets and actuals.
- Applying for grant awards.
- Maintaining marketing budgets and ROI calculations.
- Maintain the conversion ratio for all conferences / campaigns and other marketing initiatives