Job Description:
• Develop, execute, and refine search advertising campaigns on Google Ads (including Performance Max) and Microsoft Ads.
• Ensure all Google Ad Grant accounts maintain strict platform compliance, maximize budget utilization, and are structured for long-term success.
• Manage paid search accounts with a sharp focus on improving conversion metrics and overall return on investment.
• Analyze campaign performance data to identify trends, diagnose issues, and formulate data-driven optimization strategies.
• Create and deliver insightful performance reports that tell a compelling story, using visualizations and benchmarks to guide nonprofit stakeholders.
• Prioritize tasks and manage multiple client deliverables simultaneously within established timelines.
• Collaborate with internal and external teams, such as SEO and Analytics, to ensure a cohesive digital strategy.
• Troubleshoot and manage tracking infrastructure using Google Analytics and Google Tag Manager to ensure data accuracy.
Requirements:
• Proven, hands-on experience managing Google Ads accounts, with specific knowledge of the Google Ad Grants program.
• Proficiency in Microsoft Ads and a solid understanding of Performance Max (PMAX) campaigns.
• Demonstrable experience with Google Analytics and Google Tag Manager for conversion tracking and performance analysis.
• Strong ability to interpret complex data, extract meaningful insights, and translate them into actionable recommendations.
• Excellent organizational skills with the capacity to manage several client accounts effectively without compromising quality.
Benefits:
• Full-time 100% remote position.
• Competitive compensation package.
• Opportunity to work with a passionate team.
• Collaborative and supportive culture focused on professional growth and work-life balance.