About the position
This Freelance Creative Director leads the visual creative vision for a campaign from concept through final delivery. In this role, you’ll partner closely with a Copy lead to shape the creative, guide the team and vendors, and ensure every asset meets premium, TVC-level craft. You’ll collaborate directly with a high-profile consulting/technology client to bring an aspirational story to life-balancing human and AI-driven capabilities-across a flagship digital experience and social cutdowns.This role also requires a strong design background and the ability to be hands-on as needed. You will be creating storyboards, key frames, and/or polished visual comps to clearly communicate the concept and guide production.
Responsibilities
• Own the end-to-end visual direction for a suite of premium films/videos, from kickoff through launch
• Partner with a Copy lead to develop and refine concepts, scripts, storyboards, and creative treatments
• Lead client presentations and working sessions; incorporate feedback while protecting the creative integrity and production quality
• Direct production: oversee shot lists, casting/talent considerations, locations, wardrobe/props, and overall on-set creative direction
• Creative direct post-production, including edit, color, sound, VFX, and motion; ensure final work achieves TVC-quality standards
• Creative development and guidance of supporting visual elements, including light UI/interface representations of an AI tool, in collaboration with a motion designer
• Ensure consistency of look, feel, and narrative across the hero videos and social cutdowns
• Manage timelines and creative workflows in partnership with producers and project leads to hit key milestones
• Develop compelling visual narratives that consistently reinforce brand identity and guidelines
• Engage directly with clients on strategic initiatives to define and articulate key narratives
Requirements
• Proven experience as a Creative Director and/or Art Director leading TVC-quality film/video work (concept through delivery)
• Strong visual craft with a premium, aspirational sensibility and the ability to translate complex ideas into clear, human-centered stories
• Hands-on experience directing shoots (on set) and leading post-production through final delivery
• Comfort partnering with a senior Copy lead and working as a tight concepting team
• Experience creating multi-format video deliverables (hero films plus social cutdowns/variations)
• Ability to work directly with a sophisticated enterprise client and confidently lead creative conversations and presentations
• Strong portfolio demonstrating cinematic storytelling, high production value, and end-to-end leadership
• Availability to be fully dedicated to the project through launch
• Experience developing and executing B2B corporate video content
Nice-to-haves
• familiarity with UI/interface design principles and/or directing motion design involving product UI elements