Experienced Remote Associate Franchise Planning Manager – Creative Strategy and Brand Development for Global Disney Experiences

Introduction to Walt Disney Imagineering

Walt Disney Imagineering is the renowned creative force behind the magic of Disney theme parks, resorts, attractions, and cruise ships worldwide. As a leader in innovative storytelling, art, science, and technology, Imagineers push the boundaries of what is possible to create immersive experiences that inspire families around the globe. With a culture that thrives on innovation and creativity, Walt Disney Imagineering is the perfect place for talented individuals who are passionate about bringing new ideas to life.

About the Role and Team

We are seeking a highly collaborative and strategic Associate Franchise Planning Manager to join our Creative Strategy Studio team. As a key member of the Walt Disney Imagineering (WDI) Menu and Franchise Planning team, you will play a crucial role in executing the strategy, creative, and brand development of TWDC (The Walt Disney Company) franchise and content priorities across Disney Experiences globally. With direction and oversight from the WDI Franchise Planning Senior Manager, you will help communicate the long-term Enterprise strategy of the brand(s) and franchise(s) to partners across WDI, ensuring an understanding of prioritization between IP and identification of new and emerging opportunities.

Key Responsibilities

• Support the Senior Manager in communicating the long-term Enterprise strategy of the brand(s) and franchise(s) to partners across WDI, including ensuring an understanding of prioritization between IP and identification of new and emerging opportunities.
• Aid the Franchise Planning Senior Manager in the development and communication of WDI-specific franchise plans, infusing inputs from Corporate, Disney Experience (DX) Consumer Franchise, Consumer Insights (CIMA) that are filtered through a creative decision-making lens.
• Work closely with cross-TWDC and DX research and Franchise teams to conduct, analyze, and share research on Franchise and content priorities with a thoughtful filter for WDI creative needs and use.
• Assemble and consolidate materials and presentation decks to communicate the strategies and plans as outlined above.
• Track in-flight projects and partner requests and evaluate current processes and systems for efficiency and efficacy.
• Support the Senior Manager on creative development projects to ensure overall partner objectives and expectations are met, and projects are delivered on budget and on time.
• Manage appropriate partner reviews and communication streams to ensure successful delivery and launch.
• Support Synergy activation and campaign coordination by being a liaison Studio Synergy and Partnerships team and WDI.
• Ensure all partners uphold brand/story guidelines, integrity, and guardrails to proactively and effectively communicate this guidance to all business stakeholders.
• Support facilitation of forums and summits where key stakeholders can share plans and findings, including capturing action steps and key takeaways.
• Maintain consistent knowledge of focus franchises and Parks and Experiences worldwide.

Essential Qualifications and Skills

To be successful in this role, you will need:

• A minimum of 4 years of proven experience in brand marketing, franchise, or strategy role.
• Largely self-directed and able to move work forward with high-level direction rather than direct task management from manager.
• Proven knowledge of franchise development, strategic marketing, consumer insights, and multiple facets of WDI and TWDC.
• Exceptional appreciation and understanding of the Disney brand.
• Presentation development using Keynote, Powerpoint, Excel, etc.
• Very strong communication skills (written, verbal, and ability to direct graphics).
• Highly collaborative and team-oriented work style.
• Proven ability to build, manage, and maintain relationships across Disney Experiences and TWDC.
• Ability to operate and communicate in both highly creative and highly strategic environments.
• Ability to navigate complex situations and partnerships to deliver positive outcomes.
• Ability to train and mentor more junior-level team members.

Preferred Qualifications

While not required, the following qualifications are preferred:

• Experience working in a fast-paced, dynamic environment with multiple stakeholders.
• Knowledge of project management tools and software.
• Experience with data analysis and interpretation.
• Strong problem-solving and analytical skills.

Career Growth Opportunities and Learning Benefits

At Walt Disney Imagineering, we are committed to helping our employees grow and develop in their careers. As an Associate Franchise Planning Manager, you will have the opportunity to work on high-profile projects, collaborate with cross-functional teams, and develop your skills in franchise planning, brand development, and strategic marketing. You will also have access to training and development programs, mentorship opportunities, and a comprehensive benefits package.

Work Environment and Company Culture

Our company culture is built on a foundation of creativity, innovation, and collaboration. We believe in fostering a work environment that is inclusive, supportive, and fun. As a remote employee, you will be part of a global team that is connected through technology and a shared passion for bringing Disney magic to life. You will have the opportunity to work with a talented team of professionals who are dedicated to creating exceptional experiences for our guests.

Compensation, Perks, and Benefits

We offer a competitive salary and a comprehensive benefits package that includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. The hiring range for this position is $78,200 to $104,800 per year, depending on experience and location. You will also be eligible for a bonus and/or long-term incentive units, as well as a full range of medical, financial, and other benefits.

Conclusion

If you are a motivated and creative professional with a passion for franchise planning, brand development, and strategic marketing, we encourage you to apply for this exciting opportunity. As an Associate Franchise Planning Manager at Walt Disney Imagineering, you will be part of a talented team that is dedicated to creating exceptional experiences for our guests. You will have the opportunity to work on high-profile projects, develop your skills, and grow your career in a dynamic and supportive environment. Apply now to join our team and be part of the magic of Disney!

Apply Now