Join a Purpose-Driven Team: Empowering Responsible Americans through Education and Self-Defense
At Delta Defense, LLC, the private company behind the U.S. Concealed Carry Association (USCCA), we're on a mission to help responsible Americans avoid danger, save lives, and keep their families safe. As a leader in the industry, we're committed to providing our members with top-notch education, training, and resources to exercise their Second Amendment rights. If you're passionate about data-driven marketing and want to make a meaningful impact, we're looking for a skilled Marketing Insights & Analytics Manager to join our team.
About the Role
As our Marketing Insights & Analytics Manager, you'll be at the forefront of developing and executing data-driven strategies that drive customer acquisition and member retention. You'll lead our marketing insights team, overseeing the development of our marketing data strategy, audience strategies, and analytics roadmap. This is a hands-on, collaborative role that requires a unique blend of analytical rigor, technical proficiency, and strategic acumen.
Key Responsibilities
- Lead marketing data and analytics strategy, pioneering a multi-touch attribution model to optimize marketing effectiveness
- Manage, mentor, and coach marketing analysts to deliver actionable insights that drive customer acquisition and member retention
- Drive project and thought leadership, partnering with enterprise analytics on shared analytics roadmap and leading cross-functional embedded analytics team members
- Manage analytics agency relationships and partner with finance for sales and expense budgeting and forecasting
- Support and serve business stakeholders, leading self-serve marketing analytics training and enablement
- Ensure marketing data integrity, tracking accuracy, and align definitions across business lines
- Other duties as assigned
What We're Looking For
To succeed in this role, you'll need a strong background in marketing analytics, digital marketing, or a related field. Here are the essential qualifications:
Essential Qualifications
- Bachelor's degree in marketing, statistics, finance, web development, or a similar field, or equivalent experience
- 10+ years of experience in marketing or digital analytics, digital marketing, or a blend
- 3+ years of formal leadership experience in a team focused on data analysis or marketing
- Proven experience as a thought leader in marketing analytics and data strategy, with a successful track record of aligning stakeholders and colleagues around a roadmap that influences business strategies
- Proven track record of leveraging Media Mix Analytics (MMA) and/or Multi-touch Attribution (MTA) to drive business strategies
- Demonstrated experience managing large and complex data sets
- Experience with web analytics, A/B split testing tools, and tag management, including proficiency in Google Analytics 4, DataStudio, RegEx, Segment, GTM, VWO, and BigQuery
- Proficiency in data visualization tools and advertising platforms, including Tableau, Segment, Braze, Google Ads, Facebook Advertising, Unbounce, etc.
- Strong grasp of statistical concepts, including statistical significance and confidence intervals
- Excellent organizational skills with a proven ability to use data to influence business decisions
- Knowledge of digital marketing channels and their objectives
- Proficiency in programming languages such as HTML, CSS, JavaScript, SQL, SAS, Python, etc.
Preferred Qualifications
- Experience with content management systems (such as WordPress) and mobile application analytics
- Previous experience in a B2C membership organization
- Demonstrates the Core Values of Delta Defense, LLC
What We Offer
At Delta Defense, we're committed to providing our employees with a comprehensive benefits package, including:
- Competitive salary range: $100,000-$125,000 annually, commensurate with experience
- Company bonus eligibility
- 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
- Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually)
- Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance
- Complimentary USCCA Elite Membership & Store Discounts
- Nationally recognized in 2023 as a Newsweek Top 100 America's Most Loved Workplace
- Top Workplaces USA award in 2022!
- Named on Inc. 5000 "Fastest Growing Private Companies" list 12 years in a row!
- Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
- Milwaukee Business Journal "Best Place to Work" award 6 years in a row!
Why Join Us?
At Delta Defense, we're a fun, fast-paced, and rewarding place to work and grow. We're committed to supporting our employees' professional growth and providing opportunities for career advancement. If you're a motivated and data-driven marketing professional looking to make a meaningful impact, we want to hear from you!
Ready to Apply?
If you're passionate about data-driven marketing and want to join a purpose-driven team, apply now! We're looking for a skilled Marketing Insights & Analytics Manager to join our team and help drive customer acquisition and member retention. Don't miss this opportunity to make a meaningful impact and grow your career with us.
Anticipated application close date: August 2, 2024. To learn more about our benefits and company culture, visit https://www.deltadefense.com/careers. If you're a Colorado resident, please email us at [redacted] to receive complete benefits information.
Apply Now