Introduction to Our Company and Industry
At OMG, we take pride in being Australia's largest independent digital marketing agency, with a rich history of helping over 1,000 businesses thrive since our establishment in 2012. Our team of 200+ certified Growth Gurus specializes in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. We are committed to research and development, ensuring we stay at the forefront of the industry, and have earned recognition as Australia's best-rated and most revered marketing agency.
Our agency thrives on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia's first-choice agency for digital marketing solutions. As a leader in the digital marketing space, we are dedicated to innovation, excellence, and making a real impact for our clients and our community.
About the Role
We are seeking an experienced Link Building and Outreach Manager to join our award-winning SEO team. As a seasoned project manager with expertise in the end-to-end link-building and outreach process, grounded in SEO principles, you will play a critical role in driving the growth and success of our business, locally and globally. This is an exceptional opportunity to be part of a dynamic team, where your contributions will have a direct impact on our clients' success and our agency's continued growth.
Key Responsibilities
- Oversee Link Building Processes: Lead all link-building stages from briefing (internal & external) through execution, quality assurance, and escalation management, ensuring optimal results.
- Data-Driven Cost Optimisation: Monitor and control costs for all link-building initiatives by managing budgets and vendor relationships, supported by Google Sheets proficiency to track budgets, manage costs, and innovate product opportunities aligned with company goals.
- Client Strategy and Analysis: Conduct monthly analysis of client subsets to recalibrate link-building strategies in line with objectives, using Google Sheets to manage and present actionable insights.
- Market Analysis and SWOT: Conduct a comprehensive SWOT analysis every six months to assess our offerings and uncover new link-related market opportunities.
- Idea Development: Collaborate with team members to generate innovative ideas for enhancing link-building efforts.
- Vendor Relationship Management: Maintain and strengthen vendor partnerships to maximize efficiency and outcomes.
- Team Leadership: Lead and develop a team of link-building experts, fostering growth and excellence.
- Goal Setting and Evaluation: Drive team success by managing and evaluating performance, with Google Sheets as a key tool for tracking team KPI metrics and deliverables.
- Uphold Company Values: Act as a champion for our Purpose, Vision, and Values across all initiatives.
Essential Qualifications
To be successful in this role, you will have:
- Digital Project Management Experience: Proven experience in project management, budget management, and client briefings within a digital marketing agency setting.
- Google Sheets Expertise: Advanced proficiency in Google Sheets for managing data, budgets, and project timelines, with a strong eye for detail and accuracy in reporting and analysis.
- SEO Understanding: Knowledge of SEO principles, with an appreciation for digital content strategy and offsite SEO.
- Process-Oriented: Strong ability to handle the full link-building process, from briefing to proofing, final execution, and delivery verification.
- Analytical Mindset: Data-driven, with a keen attention to detail and a proactive approach to problem-solving.
Preferred Qualifications
While not essential, the following qualifications are highly desirable:
- Experience in Link Building and Outreach: Previous experience in link building and outreach, with a proven track record of success.
- Team Management Experience: Experience in leading and managing a team, with a focus on growth and development.
- Industry Recognition: Recognition within the industry as a thought leader or expert in link building and outreach.
Skills and Competencies
To excel in this role, you will possess:
- Exceptional Organisational Skills: Strong organisational skills, ensuring seamless workflow and timely project delivery.
- Strong Communicator: Excellent interpersonal skills for both team collaboration and client communication.
- Team-Centric Leader: A positive, people-oriented individual who thrives in a collaborative, team-driven environment.
- Adaptability and Flexibility: Ability to adapt to changing priorities and deadlines, with a flexible approach to work.
Career Growth Opportunities and Learning Benefits
At OMG, we are committed to the growth and development of our team members. As a Link Building and Outreach Manager, you will have access to:
- Ongoing Career Development and Training Programs: Regular training and development opportunities to enhance your skills and knowledge.
- Mentorship and Coaching: Guidance and support from experienced leaders and industry experts.
- Industry Recognition and Awards: Opportunities to participate in industry events and awards, showcasing your expertise and achievements.
Work Environment and Company Culture
Our agency is built on a culture of collaboration, innovation, and excellence. We offer:
- Positive Atmosphere: A vibrant and energetic work environment, with a focus on teamwork and camaraderie.
- Supportive Environment: A supportive and inclusive workplace, where everyone feels valued and connected.
- Growth Mindset: A culture that encourages continuous learning, growth, and development.
Compensation, Perks, and Benefits
We offer a competitive salary and a range of benefits, including:
- Work Flexibility and Hybrid Working: Flexible working arrangements, with the option to work from home or in our office.
- Paid Parental Leave: Generous paid parental leave, supporting you and your family.
- Birthday and Volunteer Leave: Additional leave for your birthday and volunteer work, recognizing your contributions to the community.
- Salary Packaging Benefits: Access to salary packaging benefits, enhancing your take-home pay.
- Pet-Friendly and Vibrant Office Atmosphere: A welcoming and inclusive office environment, with a pet-friendly policy.
- Barista-Style Coffee and Engaging Social Events: Regular social events and activities, with access to barista-style coffee and other perks.
- Recognition through Service Awards: Opportunities for recognition and reward, through our service awards program.
Our Commitment to You
We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. We are committed to:
- Diversity and Inclusion: Fostering a culture of diversity, inclusion, and respect, where everyone feels valued and supported.
- Employee Development and Well-being: Prioritizing the growth and well-being of our team members, with access to training, development, and wellness programs.
- Equal Opportunity Employment: Providing equal opportunities for all employees, regardless of background, culture, or personal characteristics.
Conclusion
If you are a motivated and experienced digital marketing professional, looking for a new challenge and opportunity to grow, we encourage you to apply for this exciting role. As a Link Building and Outreach Manager at OMG, you will be part of a dynamic and innovative team, with access to ongoing training, development, and career growth opportunities. Don't miss this chance to join Australia's largest independent digital marketing agency and take your career to the next level.
Apply Now to become a part of our award-winning team and contribute to the success of our clients and our agency.
Apply Now