About the position
We are seeking an experienced E-Commerce and SEO Specialist to join our marketing team working on both GOLFTEC and SKYTRAK brands. This role is ideal for a candidate who is skilled in enhancing website functionality, optimizing search engine rankings, and driving e-commerce growth. You will be instrumental in managing our online presence by improving our SEO/AEO rankings through blog writing, local SEO, and on-page SEO.
Responsibilities
• Optimize website content for search engines and manage daily operational tasks that increase site visibility and consumer traffic.
• Own the creation and optimization of SEO-driven blog content to increase organic traffic, improve search rankings, and support overall ecommerce growth through engaging, high-converting storytelling.
• Leverage SEO analytics tools such as SEMrush and Google Analytics 4 to conduct keyword research, track organic performance, identify content opportunities, and optimize strategies to improve search visibility and ecommerce conversions.
• Utilize Google Search Console to monitor website health, analyze search performance, identify indexing issues, and optimize content to improve organic rankings and click-through rates.
• Manage and optimize content for answer engines and large language model driven search experiences to ensure brand visibility, accuracy, and relevance.
• Oversee ecommerce landing and product page updates to drive organic visibility, improve site engagement and support revenue growth.
• Collaborate with cross-functional teams including Social Media, Sales, and Performance Marketing to ensure a cohesive and optimized digital presence across our entire product line.
Requirements
• Proven experience in SEO, website best practices, and ecommerce - particularly Shopify and Webflow platforms
• Strong understanding of conversion optimization, online marketing and digital analytics
• 1-2 years experience researching, writing and publishing blog content
• Proficient in web analytics tools such as Google Analytics 4 and SEO tools such as SEMrush and Google Search Console
• Creative problem-solver who thrives in a collaborative and dynamic environment
Nice-to-haves
• Experience in the golf industry or a passion for golf
Benefits
• Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• GOLFTEC observes a Flexible Time Off policy for exempt employees
• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year