About the position
We’re looking for a CRO & Data Optimization Specialist to own experimentation, insights, and optimization across our entire on-site funnel —from landing pages to PDPs to checkout. This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests, uncovering insights from user behavior, and partnering with design, copy, and dev to ship high-impact improvements quickly. This is not a reporting-only role. This is a hands-on, execution-focused position for someone who knows how to turn data into action. We are looking for candidates based in LATAM or the Philippines.
Responsibilities
• Own Experimentation & Testing
• Plan, launch, and analyze A/B and multivariate tests across landing pages, PDPs, funnels, and checkout
• Write clear hypotheses and structured testing briefs
• Maintain a consistent testing cadence and roadmap
• Optimize the Full Funnel
• Improve LP → PDP → ATC → Checkout performance
• Identify and prioritize opportunities across messaging, layout, pricing, offers, and UX
• Optimize for CVR, AOV, and net conversion efficiency
• Analyze & Interpret Data
• Pull and interpret data from GA4, Northbeam, Shopify, Hotjar, heatmaps, and session recordings
• Identify patterns in user behavior, drop-offs, and friction points
• Translate findings into clear insights and next actions
• Collaborate Cross-Functionally
• Partner with copywriters and designers to iterate on winning variations
• Work closely with dev or no-code builders to implement tests
• Align with performance and growth teams to support paid traffic efficiency
• Build Systems & Insights
• Create weekly CRO roadmaps and testing priorities
• Deliver clear insights and recommendations on a regular cadence
• Continuously improve experimentation frameworks and documentation
• Leverage AI for Speed & Scale
• Use AI tools to accelerate analysis, ideation, hypothesis writing, and insight reporting
• Integrate AI into daily workflows to improve output and speed without sacrificing quality
Requirements
• Deep DTC eCommerce experience (funnels, PDP optimization, paid traffic behavior, offer structures)
• Hands-on experience with CRO and experimentation platforms (Convert, VWO, AB Tasty, or similar)
• Strong analytical mindset with the ability to tell a clear story from data
• Experience working with GA4, Shopify analytics, attribution tools, and behavior analytics
• Understanding of front-end structure and experimentation constraints (no need to be a developer)
• AI / LLM Proficiency (Required): Active use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to: Speed up data analysis, Generate and prioritize test ideas, Draft hypotheses and testing plans, Summarize insights and results, Build faster, clearer insight decks
• Demonstrated ability to use AI as a force multiplier for a 10–20%+ productivity lift
Benefits
• Full-time, remote
• Competitive compensation based on experience
• High ownership, low bureaucracy
• Direct impact on revenue and growth
• Opportunity to scale your influence across multiple brands
Apply Now
Apply Now