We’re launching NIVIO, a premium consumer health & wellness device designed for everyday households.
We currently have two landing page foundations already built (structure + direction in place). We’re looking for a strong landing page specialist to:
Refine and optimize those two existing pages, and
Create one new landing page from scratch focused on a senior / caregiver audience.
This is a pre-launch project focused on clarity, trust, and conversion — not medical diagnosis or treatment claims.
Scope of Work
Page 1 & 2 — Optimization (Existing Foundations)
Improve above-the-fold clarity
Tighten messaging hierarchy
Increase scroll depth, trust, and conversion
Refine copy, layout, and visual flow
Implement CRO best practices (CTA placement, section order, objection handling)
Page 3 — Build From Scratch (Senior / Caregiver Page)
Develop messaging, structure, and copy from zero
Design a calm, confidence-building page for:
seniors, or
adult children caring for parents
Emphasis on:
ease of use
stability
documentation (not diagnosis)
trust and reassurance
Full design + build (Webflow or Framer preferred)
What We Need
Someone who can both optimize existing pages and originate new ones, including:
Conversion-first page strategy
Strong copywriting (clear, calm, human)
Clean, premium design
Build in Webflow or Framer (preferred)
Mobile-first, fast, and paid-traffic ready
Basic tracking setup (GA4 + Meta pixel)
Tone & Guardrails (Important)
This is not about diagnosing or treating anything
Avoid “medical device” or fear-based language
No gross-out imagery or clinical vibes
Position as normal home wellness and documentation
Some product details will be shared after NDA.
Deliverables
Optimized versions of 2 existing landing pages
1 new senior-focused landing page (strategy, copy, design, build)
Responsive (desktop + mobile)
Launch-ready pages with:
email / waitlist capture
analytics tracking
performance best practices
Bonus (nice to have):
Hero A/B variants
Modular sections for future audience versions
Ideal Experience
DTC landing pages (health, wellness, or consumer tech)
Strong CRO instincts (not just pretty design)
Comfortable writing persuasive copy without medical claims
Webflow or Framer expert
Can move fast and take ownership
To Apply, Please Include
2–4 landing pages you’ve built (with conversion context if possible)
Example where you optimized an existing page
Example where you built a page from scratch
Your recommended platform (Webflow / Framer / Shopify) and why
Your availability to start immediately
Apply Now
Apply Now