About the position
Responsibilities
• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
• Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel's branding and positioning strategy by guest segment.
• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: "Holiday Suite")
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments - candidate should possess Canva creative skills
• Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
• Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel's business & customer mix, along with Brand pillar integration
• Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
• External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables
• Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning
• Participates where appropriate in trade/business related functions, events, conferences and workshops
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested
• Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings
Requirements
• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience
• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Copywriting
• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, etc)
• CMS Platforms
• Digital Analytics
• Canva, Adobe and/or Photoshop
• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results
Nice-to-haves
• Prior hotel/travel industry experience is preferred, but not required
• Bachelor's Degree with emphasis in marketing and/or public relations preferred
Benefits
• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportive parental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
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