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Posted Apr 10, 2026

Associate Media Planner

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Critical Mass is a dynamic company specializing in media and marketing solutions. They are seeking an Associate Media Planner who will coordinate media campaigns, assist in developing multi-channel media plans, and support the Media team in reporting and administrative tasks. Responsibilities - Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives - Assist in the development and execution of multi-channel media plans, including digital display, paid social, video, search, and traditional media - Work closely with the billing team to ensure prompt payments - Be responsible for media campaign set-up and execution, including working with other internal teams and clients to secure deliverables - Support Marketing and Media Managers in reporting templates, management and presentations to clients - Be responsible for pulling and delivering accurate data in initial analyses - Research and prepare new information for paid media plans, RFPs, and presentations - Evaluate, build, and maintain relationships in the display and emerging media community - Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments - Participate in new business efforts as needed by team lead(s) Skills - Familiarity with and passion for digital media - Analytical mindset - Strong interpersonal, written, and verbal communication skills - Ability to multi-task and meet deadlines while paying attention to details - Ability to work effectively under stressful situations and time constraints - Good project management, planning and organizational skills - Ability to work independently yet seek help when needed - Proficient in MS Office, specifically Excel - Independent and able to work with minimal supervision while maintaining focus and productivity - Flexible and able to quickly adapt to new situations - Exposure or general understanding of digital media, or relevant capstone projects or internships - Basic understanding of marketing metrics and performance tracking a plus Benefits - Global maternity and parental leave - Competitive benefits packages - Vacation, compassionate leave, personal/sick days, and flex days - Access to online services for families and new parents - Early Dismissal Friday’s (off at 3:00 PM local time every Friday) - 12 affinity groups - Internal learning and development programs - Enterprise-wide employee discounts Company Overview - Critical Mass is a digital experience design agency with a relentless focus on the customer. It was founded in 1996, and is headquartered in Calgary, Alberta, CAN, with a workforce of 1001-5000 employees. Its website is http://www.criticalmass.com/.