Head of Creative Strategy
Location: Remote / Global | Type: Full-Time Independent Contractor About the Company Our client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re already an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site , and they’re on a fast track to $30 million in annual revenue within the next few years . Why You’ll Love Leading Creative True Ownership: Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos. Direct CEO Partnership: Pitch moon-shot ideas and influence brand architecture at the highest level. Hyper-Growth Pace: We add 70+ new SKUs each year as we scale toward $30M. Culture of Learning: Budget and time for courses, conferences, and experimentation (fail fast, learn faster). Remote Freedom: Work anywhere! Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day. Here is Your 90-Day North-Star Mission Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social. Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%. Quick-Win Tests – Run A/B experiments that lift click-through rate (CTR) by 10 % on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio). What You’ll Do Creative Strategy & Storytelling Craft visual + verbal identity for every product; champion consistency across all touchpoints. Turn competitive research, reviews, and keyword data into irresistible angles and visuals. Collaboration with Product Development Partner with R&D to bring new seeds, kits, and products to life , shaping packaging, imagery, and launch assets. Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market. Leadership & Mentorship Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators. Drive weekly feedback loops, OKRs, and loud Slack celebrations. Ability to recruit, mentor, and skill up employees Asset Production & E-commerce Optimization Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts. Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows). Data-Driven Experimentation Plan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints. Present insights in crisp dashboards for Growth and Product teams. Systems & Scaling Implement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200 . Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR). What You Bring Must-Haves 4+ years leading creative for an e-commerce or CPG brand. Fluent visual communicator — able to convey core messages through static, motion, and interactive creative. Portfolio of Amazon & DTC wins and clear performance metrics. Mastery of Adobe CC; strong photo/video production chops. Proven A/B testing & KPI reporting experience. Stellar communicator — can pitch ideas to execs & juniors alike. Ability to learn new tools such as AI. Strong project management ability. Nice-to-Haves Managed pipelines for 300+ SKUs. High-level copywriting prowess — able to craft winning headlines & body copy. Hands-on video-editing skills. Familiar with 3-D renders or AI-assisted design. Scaled a team from 0 → 6+. Passion for gardening. Perks & Benefits Competitive Pay + annual performance bonus Health Allowance after 90 days (use it your way) Education Stipend for courses, conferences, or coaching Flexible PTO with local-holiday swaps Supportive, Collaborative Team Culture —daily stand-ups, open feedback loops, and shared wins How to Apply Portfolio — Share 3–5 before/after projects that moved the needle (include metrics). Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking. Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days.