Email Marketing Specialist Needed for CPG Digital Product/SaaS Brand
We’re building a premium digital product / SaaS ecosystem that helps CPG brand founders doing $10,000–$50,000/month online scale through better systems, funding strategy, and distribution. A major pillar of our ecosystem is our Free and Paid Skool Communities, which act as the front door and core monetization layer of the brand. We’re looking for a strategic Email Marketer / Lifecycle Specialist who can use email to drive attention, engagement, and conversions into our Skool communities, not just send newsletters. This role is about ownership of the email → community → product loop. ⸻ What You’ll Be Responsible For: • Building and managing email flows that: • Drive signups into the Free Skool Community • Convert engaged users into the Paid Skool Community • Creating email sequences for: • Lead nurture → Free community • Free community → Paid community • Launches, waitlists, and promotions • Re-engagement of inactive leads and members • Writing high-converting email copy tailored to: • CPG founders • Ecommerce operators • $10k–$50k/month businesses • Segmenting email lists based on: • Funnel stage • Engagement level • Community activity • Collaborating on: • Community positioning • Offer framing for Free vs Paid Skool • Email CTAs that push meaningful action • Tracking and improving: • Community signup conversion • Email engagement and click-through • Free → Paid community upgrades Apply tot his job