Amazon BRAND STORE Design
Project Objective: A complete redesign of my Amazon Brand Store to better present and sell my plant-based dietary supplements made in France. The goal is to maximize visual impact, optimize product presentation, and provide a smoother and more enjoyable user experience, all while highlighting the "Made in France" aspect and the quality of the products. Context: Industry: Plant-based dietary supplements. Market: Primarily France, with potential for international expansion. Brand Values: Natural, quality, ethical, environmentally conscious. Products: 8 different product references, each with specific benefits (e.g., energy, relaxation, immunity, etc.). Positioning: High-end, natural, organic, local (Made in France). Deliverables: Complete Redesign of the Brand Store: Homepage: Must be visually appealing, clear, and immediately engage visitors to learn more about the brand and its products. Product Pages: Each product should be presented clearly, with high-quality visuals, detailed information about the benefits and plant origins, certifications, etc. Sections to include: A section to highlight the "Made in France" aspect. An educational section about the plants used, their benefits, and why choose our products. A customer testimonials section (optional but desirable). Information about the brand’s ethical and sustainable commitment. Smooth Navigation Structure: It should be easy for customers to quickly find what they are looking for (by need, by product, etc.). Examples and Inspiration: Before starting the redesign, I would like you to share examples of Amazon Brand Stores that you have worked on or other stores from similar brands in the dietary supplement or natural product space. It’s important that you show me visual references to validate the aesthetic direction and structure. It would also be helpful to see a mock-up or prototype showcasing the layout and structure of the pages before the Brand Store goes live. Conversion Optimization: Effective Call-to-Actions (CTAs): Buttons, links, promotions, etc. SEO Optimization to improve the visibility of the Brand Store in Amazon search results (product titles, optimized descriptions, etc.). Subtly highlight the unique selling points of my products (quality, French-made, organic plants, etc.). Timeline and Communication: Please provide an estimated timeline for the project (I’d like to have a first draft to review within 2-3 weeks after the project starts). I expect regular communication throughout the process, with validation points at each major milestone. Freelancer Selection Criteria: Proven experience in creating Amazon Brand Stores, ideally in the natural product or dietary supplement sector. Strong understanding of Amazon’s tools and platform requirements. Ability to collaborate closely, listen to my needs, and offer creative solutions while respecting Amazon’s design and technical constraints. A solid portfolio showing past Brand Stores. Estimated Budget: 150$ Key Points to Keep in Mind: The "Made in France" and natural aspects of the products should be at the core of the design. Users should be able to navigate quickly and easily from one product to another. Each product should be presented in a clean, detailed manner (high-quality visuals, persuasive text, practical information). The experience should be smooth, without overwhelming the user with too much information but providing the essentials. Apply tot his job